However, a common practice in mobile gaming is to strategically offer in-app purchases in situations where the player needs assistance. This option can be introduced at any moment in the game. In this model, players pay real money for features or game items. Depending on the game type, that can be anything from extra lives, coins, weapons, unlocking levels, etc. In-app purchases are one of the most effective monetization strategies in the freemium economy. Wondering what does in-app purchases mean? Here’s the answer. You will also learn about IAPs across genres, best practices, and how to avoid common in-app purchase mistakes. In this article, we cover all the basic things to know about in-app purchases: what they are, the types, pros/cons, and some statistics. Implemented the right way, an IAP model can result in impressive returns. In-app purchases are a great idea for a lot of games, but not all. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? For this reason, you’ve decided to create a free-to-play mobile game. Getting something for free simply feels priceless.
